the mockumentary

the ask: generate enough signatures demanding congress to open antitrust investigations into Ticketmaster and Livenation

the answer:
build website to collect signatures. create content for TikTok & insta to drive traffic.

the website

the content:

ticket master

puppet fan

too busy countin

the result:

instagram

tiktok

the content creation process: create a band representing the evil a monopoly represents, write songs, shoot music videos reach the fans on social media.

puppet fan

keep coming back

tic tic ticket

ticket servant

too busy countin

influencer kits: media and influencers received a special customized package with an album and a challenge.

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PETCO