Before there was a True Name card, there was an idea inspired by a corageous Mccann colleague. This is the video I made with them to sell the idea to the client. Armed with zero budget, my corageous trans colleague, a camera and a microphone — we went to the Pride Parade and captured true stories about why a True Name Card would be important to sell the idea to Mastercard. 2-3 years later it became a reality. This is the power of filmmaking in advertising at it’s finest. So proud of this work.